Goodies
communication campaign
Goodies is a brand of snacks for kids from the Hero group.
Kid's snacks are a real challenge: it is very difficult to find the right balance between healthy, practical and, above all, tasty. And you must do it, because that's how you achieve the win-win for toddlers and parents: by creating and communicating a snack that convinces both of them.
Goodies gives children something tasty and fun, and parents a real relief for a moment that happens more than 1000 times a year: snack time.
20' spot
brand manifesto
key visuals